Rubik’s Store Takeover

ART DIRECTION, 3D VISUALIZATION, BRAND DESIGN

Shortly after Spin Master acquired the legacy brand, Rubik’s, we were approached by a specialty toy retailer to design a collection of retail displays and assets to highlight the unique characteristics, play patterns and history of the iconic cube. These concepts were eventually refined for production in stores across Canada!

The purpose of this takeover was to launch the all-new and dynamic branding of Rubik’s, so it was important to present how the displays would stand out in store.

Due on a very quick turnaround (as is often the nature of opportunities like this) I collaborated closely with a graphic designer and was responsible for art direction and 3D visualization.

Creative Direction and Design Management
Byron To

Graphic Design
Tanaaz Bamji

Art Direction and 3D Design & Visualization
Simran Dadlani